At Grounded Strategy, we gather and synthesize data online and offline. We’ll deliver an innovative brand strategy based on insights from every point of your customers’ journey. User experience research principles serve as our flashlight. Brand strategy is the ground on which we stand. Want to learn more about linking user experience and brand strategy? Join our free monthly newsletter http://eepurl.com/dKUtps Ready to get started?
Our Approach
We lead with user experience principles because customers are now leading media fluid lives. Traditional media are digital, and the future is all about integrated brand experiences that delight and inspire consumers. Delighting and inspiring consumers can happen at shelf, in mobile, online, in social, and in line waiting to check out. Solid integrated brand experiences are born out of keeping a critical eye on the full customer journey. Delight and inspiration are products of outsmarting your competition, delivering on your promise, and exceeding expectations. Our people centric approach helps our clients turn data chaos into creative solutions. Our first step towards the right solution starts with The Conversation.