At Grounded Strategy, we gather and synthesize data online and offline. We’ll deliver an innovative brand strategy based on insights from every point of your customers’ journey. User experience research principles serve as our flashlight. Brand strategy is the ground on which we stand. Want to learn more about linking user experience and brand strategy? Join our free monthly newsletter http://eepurl.com/dKUtps Ready to get started?
Custom Qualitative Research
We can work with your trusted recruitment and venue partners. We can also introduce you to vendors that have helped us find success. We’re equipped to manage the entire research process from start to finish. Still, we can also work with you to design the research project and then hand it off to you for execution and final analysis if that is your need.
We can execute both business-to-business (B2B) and business-to-consumer (B2C) research. We specialize in user experience research for social media, website e-commerce, mobile, and retail. The proliferation of smart phones means that customers likely engage in multiple channels along the customer journey before final purchase. As such, we offer omni-channel research as well. Please see our method options below:
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